Some people are good at talking about their ideas and opinions and sharing their thoughts and experiences publicly, whether through LinkedIn posts, thought leadership, or going on podcasts or panels.
They seem to ooze confidence, they are visible and have a recognisable voice. You know who they are and what they stand for.
For some, doing all that might have come easily, but for others, and I imagine it’s a lot of people, it’s taken time to develop their voice and feel more comfortable being ‘out there’, whether through content or speaking.
With more competition for people’s attention, having a voice that sets you apart is increasingly important and beneficial.
Which is why, for the March edition of the B2B Comms Breakdown LinkedIn live, Ayo Abbas and I discussed finding your voice with content.
Here are the edited highlights of that conversation.
Why is having a voice important?
Ayo: Having your voice means that you’re heard, it makes you stand out, and it empowers you.
It means you’re telling people what you want them to know about you, and you own that. It makes you more memorable, which is useful both internally in the place of work and externally as well, or if you work for yourself.
Also, it’s about hearing from underrepresented groups. If you look at our industry [built environment] you hear from the same people over and over again. And not just the same people but the same types of people.
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