Personal brand has become a bit of a buzzword, and I confess I wasn’t entirely clear about what it meant and its relevance. And I know I’m not alone.
The May edition of It’s A B2B Comms Thing LinkedIn Live was all about personal branding: What it means, what opportunities there are in B2B and tips on building a personal brand.
Watching the replay of the Live with regular hosts Ayo Abbas and Emma Drake and guest host Eimear Strong (who stood in for me) gave me some clarity. And it made me realise that I’d been building a personal brand without realising it.
The first question of the Live does a great job of answering what personal brand is, framing it as how your reputation and values are perceived in your industry or by your target audience.
It is also about personality and authenticity, and there is huge value in that. People do business with people – Ayo had some stats on just how that manifests in engagement on platforms like LinkedIn. (You can find the video of the Live at the bottom of the post).
And given that no two people are completely alike, personal brand is an opportunity to have a point of difference and help you stand out.Continue reading “Grappling with personal brand: My voyage of discovery”