Creating regular content whether it is thought leaders, blog posts, client newsletters, videos or podcasts takes time but sometimes how that content finds its audience can get overlooked.
All the value and hard work get lost because the content isn’t presented in a way that entices people to read, watch or listen.
There are different avenues for putting content in front of people such as email lists and social media and you shouldn’t just rely on one.
However, you can lead a horse to water but you can’t make it drink.
It is not enough to just tell people you’ve written something or got a new podcast episode, you’ve got to give them a reason to invest time in consuming that content.
You need to intrigue and tell them what value it has to them.
And there are lots of different ways of doing that.