I’m no stranger to events having been moderating panels and round tables for more than a decade (and doing event write-ups).
But there is one thing that organisers regularly miscalculate with their post-event content strategy:
How much content the discussion will generate.
Why is a write-up from a panel event or round table valuable?
💡 Bigger audience – content can extend your event’s reach beyond the people there.
💡 Longevity – your event lives on in your content beyond the ‘thanks for coming’.
💡Promotion – A good write-up can help build interest in your next event, maybe a bit of FOMO.
💡 Time-saving – It’s relatively easy content you don’t have to write from scratch.