In the latest, It’s a B2B Comms Thing LinkedIn Live stream, Ayo Abbas, Emma Drake and I spotlight industry awards and the value of entering.
It takes a lot of time to pull together a good awards entry, and there may be entry fees or the cost of a table at the ceremony on top, which can make it pricey.
So we talked about how worthwhile it is to enter an award, whether you can make the most even if your name, company or project doesn’t get called out on the night.
Why and when should you enter an industry award?
Emma: The first thing is timing; make sure you’ve got something really compelling, and it fits with your timing as a business.
Have a broad range of things that you’re looking at, whether it’s your product, your service, your campaign or your business. But it has to be really special, it has to really stand out.
You have to do research and have a lot of facts. There’s quite a lot of work that goes into writing that award, so make sure that time spent is worthwhile.
Ayo: Does it fit into your overall campaign objectives? You have to ask: Is this project going to help propel us where we want to go? So there has to be a reason why you’re entering.
But also, I have used award entries as a way to get our story straight. It’s a test bed, it forces you to answer those questions and get the basics. And that can be a good hook, even if you don’t win.
Continue reading “How to make industry awards worth entering, without actually winning”