I was doing a B2B media training session recently, and the topic of journalists’ ‘having an agenda’ when doing press interviews came up.
The assumption being that a B2B journalist will already have an angle to a story or feature and be more interested in questions and conversation that supports that.
And as a result, using a press interview as a means of getting your voice or opinion heard, the odds are stacked against you.
Do journalists have an agenda when they sit down to interview someone?
Having been a journalist for 20 years, I can confidently say: ‘Yes.
But it isn’t quite what you think.
A B2B journalist’s agenda will first and foremost be to find an interesting story or useful information for their readers and subscribers.
That’s their job.
If you understand who their audience is, you’ll have a better idea of what the journalist is going to be interested in talking about.Continue reading “Press interview tip: Understanding the journalist’s agenda”