Media training that demystifies B2B journalism

tom-rogerson--PYkAUIVi_M-unsplash
Photo by Tom Rogerson on Unsplash

When I was B2B property journalist, expert sources were essential to my job.

They gave me stories, feature ideas and valuable comment.

Over the years I gathered a core group of industry insiders who were my go-to people when I was looking for information or help or an opinion on a breaking story.

Reliable and honest

My expert sources were reliable, available and honest, and as a result, they got plenty of coverage.

As part of my in-house B2B media training, I talk about the importance of building up relationships with journalists within your industry, what they are looking for and how to get quoted.

Continue reading “Media training that demystifies B2B journalism”