When I was B2B property journalist, expert sources were essential to my job.
They gave me stories, feature ideas and valuable comment.
Over the years I gathered a core group of industry insiders who were my go-to people when I was looking for information or help or an opinion on a breaking story.
Reliable and honest
My expert sources were reliable, available and honest, and as a result, they got plenty of coverage.
As part of my in-house B2B media training, I talk about the importance of building up relationships with journalists within your industry, what they are looking for and how to get quoted.