How to rock Zoom and podcast media interviews

The pandemic has made video and audio interviews more commonplace.

Photo by Kon Karampelas on Unsplash

Being confined to working from home has accelerated the use of video calls and opened up a new, easy and accepted way for the media and businesses to create video content.

Similarly, podcast interviews can be recorded online with participants sitting anywhere in the world.

Many of the UK’s biggest broadcasters have switched to online recording as safe way to produce content instead of in-person interviews.

Channel 4 News presenter Krishnan Guru-Murthy’s Ways To Change The World podcast (a favourite of mine) is just one example.

What all this means is the likelihood of being asked to do a video or audio interview is increasing.

But do you know the dos and don’ts so that you look and sound your best?

Here are a few key pointers:

Zoom video interviews

Camera position: Have your computer’s camera (or external camera) at eye level so you are looking directly at it, rather than down or up. (It’s generally a more flattering angle too.)

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Media training that demystifies B2B journalism

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Photo by Tom Rogerson on Unsplash

When I was B2B property journalist, expert sources were essential to my job.

They gave me stories, feature ideas and valuable comment.

Over the years I gathered a core group of industry insiders who were my go-to people when I was looking for information or help or an opinion on a breaking story.

Reliable and honest

My expert sources were reliable, available and honest, and as a result, they got plenty of coverage.

As part of my in-house B2B media training, I talk about the importance of building up relationships with journalists within your industry, what they are looking for and how to get quoted.

Continue reading “Media training that demystifies B2B journalism”