So you’ve been asked to be a guest on a B2B podcast; how do you make sure your audio interview goes well?
Business podcasts boomed during the lockdown, so the chances of being invited to talk on one as a guest are increasing. You may even be pitching to podcasts to be a guest as part of a communications and content strategy.
Audio interviews are similar to any other interview in that you need to prepare, but there are a few other things you need to do to make sure you are a great podcast guest.
In this video, I give a few tips I’ve picked up from my years doing interviews as a journalist – including podcast interviews. More recently, I’ve been helping clients with their podcasts and hosting interviews.
I’m also in the process of setting up my own business podcast, but more on that another time.
Hope you find the video useful, let me know your thoughts, or if you’ve already been a guest on a podcast, did you enjoy the experience?
More stuff on podcasts and press interviews:
Should I start a podcast as part of a B2B content strategy?
Press interview tip: Understanding the journalist’s agenda