I’ve been writing for the web for many years both for work and on my theatre blog, making some of the common mistakes along the way.
But I’ve learned from those mistakes and I wanted to share some of the tips I’ve picked up.
My first three bits of advice don’t actually relate to what you write but how your content is presented.
If your carefully crafted words aren’t easy to read then it will put people off reading them.
And, there are also very good SEO reasons for making sure your content is presented well.
Remember that people could be reading your blog post or website content on a phone or tablet, not just a laptop or desktop.
Current trends show that the number of web searches on mobile devices is rising and, depending on which stats you look at, has overtaken laptops and desktops.
So it’s important to check how your content looks and reads on all devices and make sure your website is mobile-friendly.
2. Short paragraphs
Big blocks of text are difficult to read digitally and in particular on phones and tablets so keep paragraphs and sentences short.
Try to use one sentence paragraphs as much as possible.
3. Break up the text
As well as short sentences and paragraphs, break up the text using subheads, images, videos, graphics, lists and pull-quotes.
Not only does this make your content easier to read it also gives more scope to grab a reader’s attention.
However, do make sure it is relevant, that it serves and enhances what you are saying in your text.
Check back for more web-writing tips over the coming weeks.