Trade shows are on the agenda again after the lockdown hiatus. Attending can be hugely beneficial for businesses but also a drain on time and marketing resources, so how do you maximise the value?
In March’s It’s A B2B Comms Thing LinkedIn Live, I chatted with comms pros Ayo Abbas and Emma Drake about how to make sure you get the most out of these big trade events.
Here are some key points; scroll to the bottom for the full video recording.
What actions should you take before your trade show?
Ayo: The key thing for me is building some energy and excitement that you’re going to be somewhere. Before a show, start talking about it and sharing what you’re going to be doing.
Social media plays a huge part in that, and you can start connecting with potential visitors and delegates. And use it as a way to build your relationship with the organisers – find out what hashtags they’re using.
If there are press interviews and previews, make sure that you’ve got your press releases out there and all your details and ready to go.
Me: If you’re launching something at the show, think about getting the press release to journalists under embargo because once the show’s on, they’re going to be extremely busy. They’re probably not going to have time to turn around press release stories.Continue reading “B2B comms: How to get value out of trade shows”