3 things I’ve learned about analytics

Website and social media analytics reports can be a bit of a minefield for the uninitiated.

I’ve been there, looking at the numbers wondering if certain changes are as important as they appear and what a particular measure actually means.

So I decided to delve a little deeper with a course run by Adam Tinworth via journalism.co.ukĀ and these are three key things I learned.

1. Don’t rely on one single measure

patricia-serna-415257-unsplash
Photo by Patricia Serna on Unsplash

Hits are easy to focus on but did you know the measure is also jokingly referred to as ‘how idiots track success’?

Joking aside, hits will only tell you one thing: how many people were potentially interested in your page.

Another example is the time spent on a page. If people are spending time on a page they are more interested, right?

Continue reading “3 things I’ve learned about analytics”