How do you increase your visibility and (personal) brand awareness outside of social media without spending a lot of money?
Trisha Lewis is a communications and presentation coach I’ve got to know on LinkedIn. We’ve chatted in the comments on each others content and DM’s.
She asked if I would be a guest on her Make It Real podcast and talk about using different channels to build visibility.
So, things like guest blog posts and comment pieces on targeted websites and publications, being on panels at events, as well as posting on social media platforms like LinkedIn.
How I came to be a guest on her podcast reflects a point I made during our chat about the benefits of letting people hear you speak and see you on camera.
I’ve been creating videos on LinkedIn for a while, started doing LinkedIn Lives, and posted links to webinars I’ve chaired.
It gives potential podcast hosts and event organisers a chance to see what I’m like ‘in action’ and showcases my areas of expertise.
Below is a teaser for our conversation, and you can listen to the full podcast episode here on Apple Podcasts or search for Make It Real with Trisha Lewis on your preferred podcast platform.
Some of the things we cover in the episode include:
🎧 What journalists are looking for so you can pitch effectively.
🎧 Ditching the corporate tone using your authentic voice to stand out.
🎧 Using video and audio as part of a content plan
Missed a post? Here are the latest:
- Video: Press interviews and using ‘no comment’
- What is content repurposing, and why repurpose?
- Video: Post-event content strategy – are you making the most?
- What type of B2B content performs best?
- Video: Making LinkedIn enjoyable and worthwhile
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