Producing meaningful and engaging content doesn’t just mean writing native posts but also what you share and how you comment on others content.
Content helps with visibility but so does engagement with what others are producing and the two need to go hand in hand, particularly here on LinkedIn.
Liking and naked sharing – sharing without comment – will only get you so far as will writing ‘empty’ comments on posts.
There is a place for saying something encouraging or congratulatory, of course.
Missing a trick
However, if you are sharing and commenting without qualifying the reason for the share or adding value with your comment then you are missing a trick. Continue reading “Why engagement is an important part of content marketing”