Category: Content writing

Content strategy, Content writing

Are you making the most of content from your online event?

Webinars and online roundtables generate a lot of rich content but it isn’t always part of the event planning process.

While hosting events online means you don’t have to organise a venue or catering it still takes time to find panellists, make sure you have the right tech and promote so you get an audience.

  • gabriel-benois-qnwpjzewewa-unsplash
    Photo by Gabriel Benois on Unsplash

If you’ve spent time putting the event together there is a lot you can do with the information that comes out of that hour-long discussion.

It is valuable content for your website, client newsletter and social media.

Here are just a few suggestions from big to small:

📹 Give people the chance to watch the session back by posting the video recording online.

📹 Create bite-sized videos around specific questions.

🎙 Create a podcast from the audio for people to download and listen to while on the go.

Continue reading “Are you making the most of content from your online event?” →

Content strategy, Content writing

B2B content ideas in a crisis and getting personal

Looking down on a silver laptop to the left with someone writing on a notepad to the right of the screen
Photo by J. Kelly Brito on Unsplash

For many, it isn’t business as usual during the lockdown.

The way staff work has had to fundamentally change.

The way business is conducted has had to change or worse business might have shrunk.

It is perhaps a time of adapting, pivoting, treading water and damage limitation.

Usual sources

Celebrations and wins might be thin on the ground – all the usual sources of content might have virtually dried up.

But that doesn’t mean staying quiet. Maintaining visibility and contacts – and working to build new ones – are vital.

Continue reading “B2B content ideas in a crisis and getting personal” →

Content strategy, Content writing, Video

Video: Is now the right time to publish B2B content?

With the world in the midst of the coronavirus crisis which is having a fundamental impact on personal liberty and how businesses operate it might not seem like the right time to be publishing B2B content.

In this video, I talk about about the challenge and why writing and creating B2B content is a good idea.

➡️ Same rules of quality and appropriateness content apply.

➡️ Important to be visible.

➡️ Huge appetite for information, analysis and shared experience.

➡️ Comment and engage if you are still concerned but want to stay visible.

content engagement, Content writing, social media

5 tips for writing LinkedIn content

Graffiti style social media icons - heart, thumbs up and smiley face. Painted in black and white on a silver background
Photo by George Pagan III on Unsplash

Are you on LinkedIn? I’ve been properly using it as a social media platform for work for nearly a year now and I love it.

It’s great for learning new stuff, making new connections…and getting business leads.

And it’s fun.

If you’ve haven’t yet unleashed the power of it as a business networking platform then what are you waiting for?

A few things I’ve learned along the way about LinkedIn content that might help you:

1. LinkedIn likes native posts, that is stuff you’ve written or created yourself rather than shared from within the platform or from other sites.

2. More engagement on your posts means more visibility, so write content that invites people to interact or comment.

3. Don’t just tell people what you’ve been doing or your successes. Imagine going on a date with someone who only talked about themselves, dull eh?

Continue reading “5 tips for writing LinkedIn content” →

Content strategy, Content writing

New year, new content strategy?

A cork pin board with a yellow postit note on which is drawn a light bulb
Photo by AbsolutVision on Unsplashs

The start of a new year is an opportunity to take a fresh approach, maybe try something new or commit to publishing regular B2B content.

Or at least that is the intention anyway.

Sometimes good intentions get swept aside when it’s busy. It’s easy to default to the familiar way of doing things or sporadic publishing.

I know, I’ve been there.

Busy times

Editing the features section of a weekly magazine kept me busy and at its peak, I was responsible for around 1,000 pages a year.

I had a team to help but it still didn’t leave much wriggle room.

If you know in your heart of hearts that a trying a whole raft of new content ideas is not going to be possible then why not try one thing?

Some suggestions

Perhaps introduce the occasional case study to your B2B content publishing plan. Continue reading “New year, new content strategy?” →