Content writing – Stacey Meadwell

New year, new content strategy?

The start of a new year is an opportunity to take a fresh approach, maybe try something new or commit to publishing regular B2B content.

Or at least that is the intention anyway.

Sometimes good intentions get swept aside when it’s busy. It’s easy to default to the familiar way of doing things or sporadic publishing.

I know, I’ve been there.

Editing the features section of a weekly magazine kept me busy and at its peak, I was responsible for around 1,000 pages a year.

I had a team to help but it still didn’t leave much wriggle room.

If you know in your heart of hearts that a trying a whole raft of new content ideas is not going to be possible then why not try one thing?

Perhaps introduce the occasional case study to your B2B content publishing plan. Continue reading “New year, new content strategy?” →

What’s the story? It seems like an easy question but if people aren’t reading your content then perhaps you haven’t got the answer quite right.

A common mistake is to leapfrog the audience and focus the story – the angle of your content – on what you find interesting.

But you can’t assume that people will share your enthusiasm for what you have to say or have been doing.

This is quite a common mistake professional service businesses make when writing about their services.

They tell people what they do, then they tell their audience why it is important (what is in for them).

Or worse they skip addressing the ‘what’s in for me’ altogether and just talk about what they do.

I saw a social media post recently which was aimed at selling a particular business service.

However, the post started something like: ‘At Jones & Co we have an expert team of widget analysts’.