Blogging regularly has taken a bit of practice, but I passed a milestone recently, publishing post number 102. (I was so busy posting I missed the 100th blog milestone.)
And I feel pretty chuffed with that, particularly as it takes time and effort, and it’s been a learning curve.
Even though I write for a living, writing for my own business hasn’t come naturally. It’s taken a little while to find my feet, working out what to write about and how to write about it.
There is stuff I’ve had to establish and get comfortable with, like tone of voice.
So what have I learned?
1. Write stuff that is good for business
When I first set up my website and blog, I was fresh out of a 20-year career as a B2B journalist in the built environment sector. I was comfortable writing about the industry and what was going on but not about me and what I do.
I ended up posting sporadically, a weird mix of stuff about being a freelancer, some work-life stuff and the odd thing about writing.
Neither the frequency nor the content mix was doing me any favours. It wasn’t engaging, and it wasn’t doing much to demonstrate my knowledge and expertise.
2. Make the blog top of the content pyramid
At first, I’d been trying to turn stuff I was writing about on LinkedIn into a longer format suitable for a blog post.
Then I had a lightbulb moment, which seems so flippin’ obvious now: Write the long-form blog post and repurpose it as shorter LinkedIn posts.
I’m still experimenting with how to repurpose the blog content, but it gave me the incentive/kick up the bum I needed to blog a bit more regularly.Continue reading “Lessons learned from publishing 102 blog posts”