The word ‘interesting’ is overused when posting on platforms like LinkedIn.
Or rather it isn’t used effectively.
You’ve seen the posts:
“Really interesting panel on X last night” [Insert slightly blurry picture of a panel taken from a distance]
Or
“Really interesting article.” [Insert link to an article].
It’s quick. It’s easy. We’ve all done it. I’ve done it.
But what purpose is it serving other than to fill a gap in your feed?
Continue reading “How to make ‘interesting’ content more engaging”