How to make ‘interesting’ content more engaging

A male hand holding a lightbulb
Photo by Diego PH on Unsplash

The word ‘interesting’ is overused when posting on platforms like LinkedIn.

Or rather it isn’t used effectively.

You’ve seen the posts:

“Really interesting panel on X last night” [Insert slightly blurry picture of a panel taken from a distance]

Or

“Really interesting article.” [Insert link to an article].

It’s quick. It’s easy. We’ve all done it. I’ve done it.

But what purpose is it serving other than to fill a gap in your feed?

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