How do you create great content from your online event?

Webinars and online roundtables have become the norm for the property industry during this period of lockdown and restricted movement.

And they generate a lot of rich content but maximising that content isn’t always part of the event planning process.

While hosting events online means you don’t have to organise a venue or catering it still takes time to find panellists, make sure you have the right tech and promote so you get an audience.

If you’ve spent time putting your real estate event together there is a lot you can do with the information that comes out of that hour-long discussion.

It is valuable content for your website, client newsletter and social media.

Here are just a few suggestions from big to small:

📹 Give people the chance to watch the session back by posting the video recording online.

📹 Create bite-sized videos around specific questions which you can also use on social media channels.

🎙 Create a podcast from the audio for people to download and listen to while on the go.

Continue reading “How do you create great content from your online event?”

Are you making the most of your events coverage?

group of people standing inside room
Photo by Matheus Bertelli on Pexels.com

You’ve spent months organising your event and getting the right people to come along but does your coverage effectively leverage the time, effort and costs involved?

A good write-up broadens the audience and life of your event.

I’ve seen some great coverage… but there is a lot that really misses a trick.

Is that the best you can say?

Talking about ‘packed rooms’ and ‘great turnout’ is an easy way to show success but is that the best or most interesting thing you can say?

If you are hosting the sort of event designed to showcase thought-leadership, share knowledge or challenge thinking, what did people learn from attending?

What were the ‘take-aways’?

Continue reading “Are you making the most of your events coverage?”