A good example of rewarding brand loyalty (and good copywriting)

Abel and Cole rewarding loyalty.jeg

πŸ‘ Abel & Cole.

I may be a regular customer but that doesn’t mean I don’t review the value I get from my weekly fruit and veg box delivery.

Abel & Cole don’t wait for me to cancel or reduce my order, instead, they occasionally send ‘A Little Freebie’ which makes me feel valued as a customer.

But not only that, the friendly note they put in with my freebie directs me to their website to a blog post with handy tips for upcycling the packaging.

So to recap:

πŸ‘‰ They have made me feel valued.

πŸ‘‰ They’ve given me another reason to visit their website.

πŸ‘‰ They have reminded me of their sustainability credentials which reinforce the brand image and appeals to my own values.

πŸ‘‰ Given me useful information/fun ideas.

You might also like to read:

From my portfolio: Is extending PDR the answer to housing delivery

Learning to teach my first content writing workshop

How to avoid writing fluffy content

Why engagement is an important part of content marketing

priscilla-du-preez-623040-unsplash
Photo by Priscilla Du Preez on Unsplash

Producing meaningful and engaging content doesn’t just mean writing native posts but also what you share and how you comment on others content.

Content helps with visibility but so does engagement with what others are producing and the two need to go hand in hand, particularly here on LinkedIn.

Liking and naked sharing – sharing without comment – will only get you so far as will writing β€˜empty’ comments on posts.

There is a place for saying something encouraging or congratulatory, of course.

Missing a trick

However, if you are sharing and commenting without qualifying the reason for the share or adding value with your comment then you are missing a trick. Continue reading “Why engagement is an important part of content marketing”