Multimedia, social media, events – there are many different channels for content marketing, but there are only a finite number of hours in the working day.
So making sure your content creation efforts are effective and get seen and digested by your target audience is paramount.
Ayo and Emma are fellow comms professionals working in the built environment sector, and these are some highlights from our discussion. If you are interested in the full chat, the video is towards the bottom of the post.
How do you know what content channels are the right ones for you in 2022?
Ayo: It’s got to boil down to where is your audience? Where do they hang out? If they’re on Instagram, that’s where you should go. If they’re on LinkedIn, that’s where you go.
You choose the content channels that work for you and work for your audience.
The big focus for my business and what I’m saying to my clients is email. As social channels like LinkedIn and Instagram try and monetize and therefore reduce organic reach, driving traffic and potential audience to comms channels that you own and have more control over has to be something to factor in.
Especially when you look at the fact that Facebook was down not too long ago.
Me: I would add to that: be on the appropriate platform and use the appropriate content for the story that you want to tell.
Different stories might require different mediums. Ayo, I know you use Instagram, and a lot of architects use Instagram. It’s a very visual platform, so it works.Continue reading “B2B content: What should you focus on in 2022?”