B2B Property Content Writer, Trainer & Moderator
Here’s a simple tip.
It’s for making your content more readable.
Add in some paragraphs. 😮
No seriously, add in some paragraphs.
Give your sentences some space.
It doesn’t matter if your content is only a few sentences.
Continue reading “Quick tip: How to make online content more readable”This is quite a common mistake professional service businesses make when writing about their services.
They tell people what they do, then they tell their audience why it is important (what is in for them).
Or worse they skip addressing the ‘what’s in for me’ altogether and just talk about what they do.
I saw a social media post recently which was aimed at selling a particular business service.
However, the post started something like: ‘At Jones & Co we have an expert team of widget analysts’.
Continue reading “Why you should put customer benefits first in content”
Let’s talk about quotes on press releases and why they are a big opportunity but not always properly leveraged.
First and foremost, no one cares if you are ‘delighted’.
They don’t.
Harsh but true.
The quote on a press release can be a powerful soundbite, an opportunity to expand on your story, showcase your business and expertise.
It’s an opportunity to add value, talk about context or strategy.
A good quote can really lift a story.
I’ve been writing for the web for many years, both for work and on my theatre blog, making some of the common mistakes along the way.
But I’ve learned from those mistakes, and I wanted to share some of the tips I’ve picked up.
This is practical advice rather than what to write and how to write because if your carefully crafted words aren’t easy to find and read, they won’t get read.
For Google to find your content, it needs to contain the search terms your target audience would use when looking for information on that topic.
Don’t be too clever; use the common words and phrases, and if several different terms can be used, include them all.
For example, if you are writing about flexible office space, some people might search for articles on ‘flex space’, ‘ serviced offices’ or ‘co-working space’, so it’s a good idea to include all these terms.
Don’t stuff your content with keywords; rather, make sure you’ve covered the common bases.
And don’t forget to include keywords in your headline.
Remember that people could be reading your blog post, article or web content on a phone or tablet, not just a laptop or desktop.
Current trends show that the proportion of web searches made on mobile devices has overtaken laptops and desktops.
So it’s important to check how your content looks and reads on all devices and make sure your website is mobile-friendly.
Continue reading “Writing online content – 4 practical tips”